According to a survey commissioned by Technogym, 65% of millennials think fitness tracking is important. The survey of 5,000 millennials from 14 to 34 years of age revealed that despite being keenly aware of the link between exercise and wellness, nearly three-quarters of millennials still struggle to find time to exercise. This explains why fitness tracking is so important to millennials: the significant benefits of fitness tracking makes it easier to live a healthier life.
Specifically, the survey found that millennials felt the benefits of fitness tracking included the ability to track progress on the go (72%), having a centralized repository of their data (48%), reporting accurate data (43%), and goal-setting (43%). Having the ability to share progress with friend and family (29%) and keeping data up-to-date (42%) were also very important benefits to millennials. Only 5% of millennials saw no benefits to fitness tracking.
A close look at the perceived benefits of fitness tracking will reveal that these are core features in most consumer wellness technologies. With millennials comprising the largest part of the U.S. workforce, corporate wellness programs should make sure the benefits highly sought by millennials are part of their program. The best way to ensure corporate wellness programs embrace these benefits is to incorporate consumer wellness technologies that have already mastered these features into their programs.
The survey also found that 69% of millennials believe physical competitions are a good way to keep fit while socializing, pointing to the benefits of wellness challenges in the workplace.
Lastly, when millennials were asked about where they expect to get information on health trends in two years, 38% said from a health blog, 32% said from friends and family, 31% said from health-focused apps, and 31% said from health magazines. What we found interesting about the responses is that like most consumers, millennials want health content from consumer resources delivered in a consumer format. This is the basis of our health content platform, which delivers consumer content via text messaging.