What Types Of Consumers Use Smartphones And Wearable Technology To Track Their Health?

The Nielsen Connected Life Report provides insights on the types of consumers that use mobile health apps and wearable technology to track their health. A few highlights below:

• Consumers between ages 18-34 making up half of owners of fitness bands (49%)
• Wearables owners tend to have more disposable income, especially among fitness band users, as one-in-three earn $100,000 or more in household income
• Nearly one-third of U.S. smartphone owners (46 million unique users) accessed apps in the fitness and health category in January 2014, an 18% increase from the previous year
• Although most wearables owners are young adults, the majority of consumers using the MyFitnessPal’s app are over the age of 35, proving that health is important to consumers of all ages
• Women are driving the growth in fitness and health apps, as 60% of women ages 30-39 use these smartphone apps, compared with 44% of smartphone owners overall