Health App Engagement Outpacing Industry Average, Driven By Older Users

August 25, 2014

Health and wellness app engagement is increasing rapidly and far outpacing the industry average.

There has been a 62% increase in usage of health and fitness apps over the past six months compared to a 33% increase in usage across the entire app industry.



Looking at age distribution, engaged health and fitness app users tend to be disproportionally older.  The 25-34 year-old age group over-indexes 41% compared to the average mobile consumer, and the 35-54 year-old group over-indexes 47%.

(Source: Flurry)

Topics: Facts and Research

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