Request Demo
Request Demo

When Apple announces a new product, the industry takes notice.  Apple’s recent announcement of Health made headlines and created a buzz of excitement in the mobile health industry.

health and healthkitThe Health app is a consumer facing mobile app that will be pre-loaded on iPhones and included with the iOS 8 upgrade.  Health aggregates data from a number of different mobile apps and wearable devices and provides users with a single, easy-to-use dashboard to view all their data.  Physical activity, sleep, and nutrition data is seamlessly tracked and stored in one place.

If you’re a reader of the Wellable blog or familiar with Wellable’s product, Apple’s approach to the health market may sound similar to Wellable – it is.

Since launching Wellable over a year ago, our belief has been that the best approach to the wellness market is through an aggregation platform – a platform that provides users with a single, easy-to-use dashboard to manage their multi-app and multi-device experience.  We can’t ask for a better validation of Wellable’s model and approach to market than Apple following suit a year later– thank you Apple.

So is Apple now competing against Wellable?

Not at all.  In fact, Apple’s Health app is a huge win for Wellable and the wellness industry as a whole.

While Apple is focused on the consumer market, Wellable remains focused on bringing consumer technology to the enterprise market.  Apple makes Wellable’s job of educating the market easier by increasing awareness of mobile health technology.  Apple’s marketing juggernaut will bring mobile health further mainstream and into the lives of thousands who never considered using a mobile health app before.  The barrier of having to download a health app will be removed for many.  Because new iPhones will be pre-loaded with the Health app, thousands of people will have effectively “downloaded” a mobile health app before ever turning on their phone.

In addition to increasing awareness, we expect that Apple’s move into the mobile health market will fuel additional health app and wearable device development.  There will be major strides in health innovation and also an increase in the number of health apps available in the market.  This is a major win for health consumers and for other companies like Wellable that leverage consumer app and wearable device technology.  Unfortunately, this also means that navigating the app market (identifying the good from the bad) will become increasingly challenging.  Wellable’s curation of the app market will become more valuable for employers and other organizations looking to incorporate mobile health apps into a corporate wellness program.

When explaining their company or product, startup founders often associate their brand with other, more successful companies.  For example, you may here a startup founder say, “we’re the Facebook of mobile payments,” or “our company is like Airbnb, but for the car industry.”  Well, today, we give Apple permission to say, their new Health app is “Wellable for consumers.”

Get our latest articles delivered straight to your inbox!

12 Ideas For Virtual Health Fair Success

One effective way for an organization to improve employee well-being is to provide an opportunity...

Empathy, Virtual Reality, And Workplace Optimization

Empathy, often understood as the tendency or ability to take the perspective of others and feel the...

Is Remote Work Bad For Innovation?

Successful business requires that good ideas get generated on a consistent basis and end up in the...

Case Study: Apple’s Workplace Location Flexibility Policy

The pandemic forced many organizations to run an unintended field experiment in remote business...

Pulse Check: Employee Back Pain Management Programs

Every month, Wellable asks a single question to the large, growing, and dedicated community of...

On-Site Health Fairs Go Virtual

One effective way to improve the well-being of one’s workforce is to provide them with an...

The Social Aspect Of Virtual Fitness Programs

Last year, when fitness centers closed down amid the COVID-19 pandemic, many gym-goers were rightly...

Microsoft Launches New Digital Platform To Improve Employee Experience

In the past year, the turn to remote work has rapidly accelerated the production of new technology...

Apple Launches Star-Studded Content In Fitness+

With companies like Peloton and ICON (behind the NordicTrack and Freemotion brands) posting record...

Social Distancing Measures Fuel Employee Loneliness

Over the last several years, research on loneliness has revealed its impact stretches beyond just...