The Case For The Popular App

December 11, 2013

There are over 40,000 health and wellness mobile apps available.  Navigating the health and wellness app market is a daunting task for a consumer, let alone an employer looking to use mobile app technology as part of an employee wellness program.

apps-imageWellable recognizes that finding the right apps to include in an employee wellness program can be a challenge.  Wellable works with each employer to design a customized wellness program.  Part of our customization involves recommending a menu of apps that are specifically tailored to each employer’s wellness needs.

Our clients often ask us how we evaluate and recommend apps.  There are a number of inputs that go into Wellable’s app analysis and recommendation process.  One input is an app’s popularity or current consumer user base number.

Many employees we work with are already using some of our recommended apps, or at least familiar with them.  Familiarity increases the success rate of the onboarding process.  By making something new feel familiar, we find employees are more receptive to participating in a mobile wellness program and engagement numbers are higher.

Of course popularity is only one aspect of Wellable’s app analysis.  A popular app does not always equal an effective app – so be careful.

Let us know how we can help your organization navigate the health and wellness app market!

Topics: Engagement

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