The Wellable Blog

WedMD's Earnings Call Teaches Us About Health Content Today

During its recent earnings call, WebMD outlined its strategy that focuses on bringing content beyond its home website to social media as users continue to flock to mobile.  According to David Schlanger, WebMD’s CEO, “In the digital ecosystem it’s ...
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Misfit Launches $20 Activity Tracker

Last week Misfit announced a new affordable wearable device called Misfit Flash Link, which will be priced at $19.99 and will go on sale later this quarter in retail locations globally.  The older Flash and the high-end Misfit Shine are getting ...
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Jawbone UP4 Integrates Payments, Boon For Wellness

Meet Jawbone's new wearable tracker: UP4.  It does everything the UP3 does, and you can buy things with it.  Jawbone exclusively partnered with American Express allowing the UP4 to act as a payment card at hundreds of thousands of NFC-enabled ...
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Fitbit Strides On Despite Apple Watch Launch

According to an analysis by Slice Intelligence, Fitbit sales were not significantly impacted by the launch of the Apple Watch in April.  With 68% market share, Fitbit saw a resurgence of sales with the January launch of its Charge HR, a device that ...
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Wearable Fitness Companies Compete, Employers Win

This just in: wearable fitness companies are in a race to grab market share and are spending big dollars on advertising!  According to a Kantar Media report, wearable activity tracker companies are spending millions of dollars on advertising to ...
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Apple Health And Corporate Wellness

Two of the most common questions we are asked at Wellable are whether or not Apple Health is a game changer for corporate wellness and if Wellable integrates with Apple Health.  In regard to the latter, the answer is yes; users can have the step ...
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Analysis: Do 70% Of Fitbit Users Churn In Less Than 12 Months?

With Fitbit recently filing for its initial public offering, a significant amount of data about Fitbit and the consumer wearable market is finally available to the public.  As the widely recognized leader in the wearable tracker market, Fitbit’s ...
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5 Things To Do Before Using Fitness Apps

Most individuals start the year off with high goals and end up six months later in the same place as January 1.  Millions of Americans vow to transform their health and eagerly accept any and all recommendations thrown at them, including the newest ...
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Top 5 Apple Watch Fitness And Health Apps

There are dozens of health apps set to launch for the Apple Watch, which recently shipped out to consumers worldwide, and some analysts believe Apple has sold 2 million units in as little as two weeks of preorders.  As the Apple Watch captures ...
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Do Health Apps Benefit Healthy People?

Consumers are flocking to health and wellness apps and have tens of thousands to choose from.  But if those consumers are already healthy, new research from the British Medical Journal titled “Can healthy people benefit from health apps?” suggests ...
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