Apple’s Big Wellness Announcement


Category: Mobile Wellness

On Tuesday September 10th, Apple made its most significant health and wellness announcement to date.  If you keep up with mhealth (mobile health) news, you’ve probably read plenty on Apple’s M7 processor.  If you’re not an mhealth news junkie, then you may have missed the significance of Apple’s M7 announcement and it’s impact on the… Read more »

Putting The Mobile Wellness Puzzle Together


Category: Mobile Wellness

In a recent article titled, “Why Can’t All My Sensors Get Along?” Michael Essany highlights the lack of meaningful connectivity among mobile wellness apps and devices.  Essany argues that while health and wellness resources are available, they are fragmented, live in their own bubble, and have yet to be connected to provide a holistic wellness… Read more »

Use Mobile Wellness To Gain Market Share On Individual Exchanges


Category: Mobile Wellness

As a result of the Affordable Care Act, each state is required to have an insurance exchange or marketplace where individuals can purchase health insurance.  The rise of individual health insurance marketplaces presents an opportunity for insurers to capture a new market of previously uninsured individuals. With many insurers offering similar products on the insurance… Read more »

Building A Health And Wellness Ecosystem


Category: Mobile Wellness

Monday: You run 3 miles during lunch Tuesday: You bike 2 miles to work instead of taking the bus Wednesday: You read an article about the benefits of sleep Thursday: You go to bed an hour earlier than normal Friday: You opt for a spinach salad instead of a hamburger for lunch Saturday: You refill… Read more »

The Growth Of Fitness App Downloads Will…


Category: Mobile Wellness

According to a new IHS Electronics and Media report, sports and fitness mobile app installations are expected to grow to 248 million in 2017, a 60% increase from 2012.  Assuming this growth occurs, there will be a number of important consequences.  Here are a few: Fitness Device and Accessory Market Growth: Some fitness apps require… Read more »