Fitness Tracker Device And Services Market To Reach $5.4B And $1.9B In 2019, Respectively


Category: Mobile Wellness

The global revenues for smartphone-connected fitness tracking devices and equipment will grow from $2 billion in 2014 to $5.4 billion by 2019, according to a report from research firm Parks Associates.  In another report by Juniper Research, the market for connected healthcare and fitness device services will produce $1.8 billion in annual revenues by 2019,… Read more »

Report: Health Plans Have Few Apps, Few Downloads


Category: Mobile Wellness

A recent report from Research2Guidance delves into the topic of why health plans fail to generate significant reach with their mobile app portfolio.  Specifically, 70% of health insurance companies have published only one or two apps and 67% of those companies have achieved less than 100,000 downloads on the apps they do have.  As evident… Read more »

Everything You Need To Know About The Apple Watch – Wellness Edition


Category: Mobile Wellness

After much anticipation since its first introduction last September, Apple launched the Apple Watch and provided the world with a comprehensive view of what will likely become the most popular smartwatch.  Below is a highlight of the health and wellness related features of this innovative device. Stand, Move, Exercise The Apple Watch has built in… Read more »

Source: Fitbit To Acquire FitStar, Impacts Wellness Programs


Category: Mobile Wellness

TechCrunch reported that Fitbit is evaluating a purchase of FitStar for upwards of $25 to $40 million in a mix of cash and stock.  Since FitStar makes apps that help consumers to actually be more active, this unique merger of two consumer-centric wellness companies “makes sense as the activity tracker market matures and more consumers are… Read more »

Top 5 Reasons Why Mobile Apps (Not Wearables) Are The Future Of Wellness


Category: Mobile Wellness

It’s been almost a year since we last published a blog post about how mobile apps are the future of consumer and enterprise wellness programs, and 12 months later, the data couldn’t be clearer – we continue to be headed down an app-centric path.  As an update to the earlier post, below are the top… Read more »

Texting Turns 22 And Remains King


Category: Mobile Wellness

On December 3, 1992, the first ever short message service (SMS), or text message, was sent, making this nearly ubiquitous service 22 years old.  A short “merry christmas” was sent, and little did people know that quadrillions of text messages later, SMS would be the “king of electronic communications.” With annual text traffic expected to… Read more »

More Trackers, More Problems (For Employers)


Category: Mobile Wellness

Two weeks ago, we blogged about Fitbit’s three new activity trackers and what that means for corporate wellness programs.  In the competitive world of wearable devices, we shouldn’t be surprised about the recent product releases from Jawbone, Basis, and Microsoft.  These additional options for consumers further validate Wellable’s bring your own device (BYOD) philosophy.  A… Read more »

Fitbit’s New Product Line and the Importance of BYOD Wellness


Category: Mobile Wellness

We recently tweeted about leaked photos and marketing materials for a new line of Fitbit activity trackers.  There is no longer a need to speculate because Fitbit officially released its new line of products – the Charge, Charge HR, and Surge.  In addition to measuring steps, distance, calories burned, floors climbed, and sleep, all three… Read more »

The Great Unbundling – The Case For The Multi-App Platform


Category: Mobile Wellness

“Mobile usage is meant to be fast and focused.” A recent blog post by Joe Johnston articulates why mobile apps should and will continue to unbundle rather than overload experiences that go beyond what they should.  This is most evident with apps like Instagram and Messenger that remain independent of Facebook.  These apps are focused,… Read more »

What Is Mobile Wellness and Why Does It Matter?


Category: Mobile Wellness

You’ve heard about mobile wellness, maybe you use mobile wellness – but what exactly is mobile wellness and more importantly, why is it important? Along with what seems like every industry, the wellness industry has gone mobile and it’s done so in a major way. Over the past few years, mobile wellness technology has gone… Read more »