Misfit Launches $20 Activity Tracker


Category: Mobile Wellness

Last week Misfit announced a new affordable wearable device called Misfit Flash Link, which will be priced at $19.99 and will go on sale later this quarter in retail locations globally.  The older Flash and the high-end Misfit Shine are getting price cuts today as well.  The Flash is now $29.99 and the Shine is… Read more »

Jawbone UP4 Integrates Payments, Boon For Wellness


Category: Mobile Wellness

Meet Jawbone’s new wearable tracker: UP4.  It does everything the UP3 does, and you can buy things with it.  Jawbone exclusively partnered with American Express allowing the UP4 to act as a payment card at hundreds of thousands of NFC-enabled merchants around the country.  According to the press release, the “partnership and product launch marks the… Read more »

Fitbit Strides On Despite Apple Watch Launch


Category: Mobile Wellness

According to an analysis by Slice Intelligence, Fitbit sales were not significantly impacted by the launch of the Apple Watch in April.  With 68% market share, Fitbit saw a resurgence of sales with the January launch of its Charge HR, a device that added a heart-rate monitor and sleep tracking capabilities to Fitbit, and took… Read more »

Wearable Fitness Companies Compete, Employers Win


Category: Mobile Wellness

This just in: wearable fitness companies are in a race to grab market share and are spending big dollars on advertising!  According to a Kantar Media report, wearable activity tracker companies are spending millions of dollars on advertising to consumers.  Fitbit led the way with $21.6 million in 2014, and Garmin was close behind, spending… Read more »

Apple Health And Corporate Wellness


Category: Mobile Wellness

Two of the most common questions we are asked at Wellable are whether or not Apple Health is a game changer for corporate wellness and if Wellable integrates with Apple Health.  In regard to the latter, the answer is yes; users can have the step data from their Apple Health app automatically sync with their… Read more »

Analysis: Do 70% Of Fitbit Users Churn In Less Than 12 Months?


Category: Mobile Wellness

With Fitbit recently filing for its initial public offering, a significant amount of data about Fitbit and the consumer wearable market is finally available to the public.  As the widely recognized leader in the wearable tracker market, Fitbit’s success and challenges can be seen as reflective of the market as whole.  A review of the public… Read more »

5 Things To Do Before Using Fitness Apps


Category: Mobile Wellness

Most individuals start the year off with high goals and end up six months later in the same place as January 1.  Millions of Americans vow to transform their health and eagerly accept any and all recommendations thrown at them, including the newest fitness and health technologies.  Despite the well intentions and the best technologies… Read more »

Top 5 Apple Watch Fitness And Health Apps


Category: Mobile Wellness

There are dozens of health apps set to launch for the Apple Watch, which recently shipped out to consumers worldwide, and some analysts believe Apple has sold 2 million units in as little as two weeks of preorders.  As the Apple Watch captures significant interest, health app developers hope the device will provide the technology… Read more »

Do Health Apps Benefit Healthy People?


Category: Mobile Wellness

Consumers are flocking to health and wellness apps and have tens of thousands to choose from.  But if those consumers are already healthy, new research from the British Medical Journal titled “Can healthy people benefit from health apps?” suggests that the apps won’t necessarily do them any good.  The article even goes as far as… Read more »

Fitbit Changes Calculation For Active Minutes


Category: Mobile Wellness

Fitbit announced last week that it is changing the way it calculates and displays active minutes for users.  Under the new methodology, active minutes will only be attributed if a user participates in an activity for over 10 minutes, which is what the American Heart Association recommends.  “This 10-minute rule means that walking to refill… Read more »