Fitbit Shares Reactivation Statistics To Counter Attrition Concerns


Category: Mobile Wellness

During Fitbit’s first quarter earnings call, CEO James Park shared, for the first time, reactivation statistics for users who quit using Fitbit’s devices and app.  Specifically, Fitbit shared information about product upgrades and trackers reactivated after owners let them sit dormant for 90 days or more.  The wearables company said 40% of Fitbit Blaze and… Read more »

Report: Users Value Wearable Apps And Devices Differently


Category: Mobile Wellness

It is easy to think of wearable devices and their companion apps as a single user experience, but a report from Argus Insights suggests that the users of these devices don’t see them that way.  Argus, which looks at consumer reviews and social data to analyze “mindshare”, reports that the baseline level of consumer enjoyment… Read more »

Survey: Wearable And Mobile App Usage Doubled Since 2014


Category: Mobile Wellness

A new report on digital health, Accenture’s 2016 Consumer Survey On Patient Engagement, provides a great deal of insight into the consumer health and wellness landscape.  As such, employers and health plans would be wise to take note of some of the results.  Below are some of our favorite statistics from the survey and what it… Read more »

2020 Wearable Forecast: 164M Wristbands, 110M Smartwatches


Category: Mobile Wellness

A recent report from CCS Insight provides an updated outlook on the future of wearable technologies, indicating that 411 million smart wearable devices, worth a staggering $34 billion, will be sold in 2020.  Growing from a projected $14 billion this year, the mix of devices will shift from primarily smartwatches and fitness trackers to a… Read more »

Smartwatch Shipments Pass Swiss Watches


Category: Mobile Wellness

For the first time, worldwide smartwatch shipments surpassed shipments of Swiss watches.  Smartwatch shipments hit 8.1 million units in Q4 2015 compared to 7.9 million for Swiss watch shipments in the same period.  According to a report from research firm Strategy Analytics, smartwatch shipments grew an impressive 316% from Q4 2014, and Apple Watch captured… Read more »

Updated Apple Health App Plays Nice With 3rd Party Health, Wellness Apps


Category: Mobile Wellness

Apple has released a preview for the new version of iOS, which will feature updates across a number of Apple’s own apps, including Health.  Part of the update to Health will be a menu that allows users to find third-party apps to help them track certain metrics in Health.  These menus will be available for a number… Read more »

CES Preview: Next Generation Of Wearable Devices


Category: Mobile Wellness

The International Consumer Electronics Show (CES) officially launches tomorrow, but companies were quick to announce the product launches early on the show room floor.  As one would expect, many wearable device manufacturers announced new products.  Below are a few highlights from some of the major players in the employee wellness space. Under Armour HealthBox Don’t… Read more »

Xiaomi Launches $15 Wearable Device That Tracks Steps, Sleep, And Heart Rate


Category: Mobile Wellness

Xiaomi, who recently finished third in Q2 2015 wearable devices shipped (behind Fitbit and Apple), just launched a new device that may move it further up the market share ladder.  Its new device, the Mi Band Pulse, tracks steps, sleep, and heart rate, making it a direct competitor to Fitbit’s flagship devices.  The device also… Read more »

Are Wearables For The Masses?


Category: Mobile Wellness

At the 12th annual Connected Health Symposium, Dr. Ezekiel Emanuel discussed his thoughts on wearables and healthcare.  As the Vice Provost for Global Initiatives and Chair of the Department of Medical Ethics and Health Policy at the University of Pennsylvania, Dr. Emanuel made his skepticism about wearables very clear: “I think you can forget about… Read more »

WedMD’s Earnings Call Teaches Us About Health Content Today


Category: Mobile Wellness

During its recent earnings call, WebMD outlined its strategy that focuses on bringing content beyond its home website to social media as users continue to flock to mobile.  According to David Schlanger, WebMD’s CEO, “In the digital ecosystem it’s become clear that people are using social platforms as means to do more than just connect… Read more »