Top 5 Reasons Why Mobile Apps (Not Wearables) Are The Future Of Wellness


Category: Mobile Wellness

It’s been almost a year since we last published a blog post about how mobile apps are the future of consumer and enterprise wellness programs, and 12 months later, the data couldn’t be clearer – we continue to be headed down an app-centric path.  As an update to the earlier post, below are the top… Read more »

71.4% Of U.S. Adults Own A Smartphone


Category: Facts and Research

Research from Nielsen of 30,000+ mobile subscribers showed that 71.4% of U.S. adults own a smartphone.  As the chart below highlights, more than 80% of adults between the ages of 18 and 44 utilize smartphones and usage is comparable between males and females.   With 171.5 million people owning smartphones, these devices have become the… Read more »

Engaged Employees: Your Company’s No. 1 Competitive Advantage


Category: Engagement

In Deloitte’s Global Human Capital Trends research, 78% of business leaders rate retention and engagement urgent or important.  According to Gallup, companies with high engagement scores perform much better than those with low scores in key operational areas like productivity, absenteeism, turnover, safety and quality incidents, shrinkage, customer metrics, and profitability.  No wonder why Josh… Read more »

Study: Smartphone Apps and Wearables Count Steps With Equal Accuracy


Category: Facts and Research

A new study published in the Journal of the American Medical Association (JAMA) showed that, with the exception of Nike’s Fuelband, pedometers and smartphone apps were generally quite accurate and equally so, by and large.  Since nearly two-thirds of adults in the United States own a smartphone vs. 1% to 2% that own an activity… Read more »

Report: 40M U.S. Smartphone Owners Actively Use Wellness Apps


Category: Facts and Research

In Mobile Carriers and Wireless Healthcare Opportunities, Parks Associates reports that more than 40 million U.S. smartphone owners are active users of at least one wellness or fitness app.  “About one in four heads of household in broadband households use a mobile app to track their fitness progress or calorie intake, and the research firm… Read more »

Senate Hearing Airs Concerns About Wellness Incentives, Misses Mark


Category: Regulatory

In late January, the Senate Health, Education, Labor, and Pensions (HELP) Committee organized a hearing in response to employer consternation about the Equal Employment Opportunity Commission (EEOC) moves to take employers to court over wellness programs.  During the hearing, Democrats expressed support for wellness programs and noted that the Patient Protection and Affordable Care Act… Read more »

52M Wearables Sold In 2014, 74M To Ship In 2015


Category: Facts and Research

New research shows the wearable technology market, which includes devices such as Fitbit and Jawbone UP, grew 32% to 52 million devices sold in 2014.  Additionally, 74 million devices are expected to ship in 2015, a 44% growth rate from 2014.  The acceleration in growth highlights how wearable devices continue to move into the mainstream,… Read more »

BP’s Wellness Program Produces 2:1 ROI By Asking Employees To Take <3,000 Steps Per Day


Category: Corporate Wellness

A recent article highlights how BP’s wellness program was able to produce a 2:1 ROI for the company.  The hallmark of the program is the Million Step Challenge, which gives employees a Fitbit and challenges them to walk 1,000,000 steps in a year to earn a $1,000 reduction in their insurance premiums for the following… Read more »

What Types Of Consumers Use Smartphones And Wearable Technology To Track Their Health?


Category: Facts and Research

The Nielsen Connected Life Report provides insights on the types of consumers that use mobile health apps and wearable technology to track their health.  A few highlights below: Consumers between ages 18-34 making up half of owners of fitness bands (49%) Wearables owners tend to have more disposable income, especially among fitness band users, as… Read more »