Wellable

Health and wellness app engagement is increasing rapidly and far outpacing the industry average.

There has been a 62% increase in usage of health and fitness apps over the past six months compared to a 33% increase in usage across the entire app industry.

Average daily app usage growth statistical results

Looking at age distribution, engaged health and fitness app users tend to be disproportionally older.  The 25-34 year-old age group over-indexes 41% compared to the average mobile consumer, and the 35-54 year-old group over-indexes 47%.

Fitness fanatics versus average mobile user (age) statistical results
(Source: Flurry)

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