LeBron James scored 35 points in Game 2 of the NBA Finals on Sunday, but the emerging star of the night was mobile wellness. Both Apple and Samsung ran mobile wellness commercials during the game. Viewers of the NBA finals and other sports enthusiasts are clearly a target market for these tech giants.
It will be exciting to see these two tech heavyweights continue to faceoff in the mobile wellness space. In the process, they will bring lots of attention to the wellness industry.