Fitbit, Wellable’s device partner, remains the leader in wellness wearable devices with strong 2013 sales and market share numbers. According to a recently released report, “Fitbit shipped 67 percent of all activity tracking devices in 2013.”
This is impressive given the increase in the number of wearable devices options available in the market this past year. Fitbit also claimed the top spot as the number one free app in the iTunes Health & Fitness category during the 2013 holiday season.
We expect to see increased interest from our employer clients looking to include Fitbit devices as a feature in their Wellable programs in 2014. Fitbit remains a great choice for employers because of the ease of use, functionality, and range of device options offered, including a low cost option, the Fitbit Zip, which costs just under $60.
We look forward to the exciting things to come from the Fitbit team in 2014!
For more on Fitbit’s market share: http://mobihealthnews.com/28566/fitbit-shipped-the-most-activity-trackers-in-2013/